Saturday, February 13, 2010

A Brit Tudósok szerint

Néhány gondolat, amin jót szórakoztam David Littlefield "The Architect's Guide to Running a Practice" című könyvéből:


Money

"Any serious business, architectural or not, needs to do three things: charge the right fee, manage cash flow and get a good accountant. Too many architects make too bad a living, a problem that is largely the result of believing that quality design will inevitably lead to decent clients and a fair income. The truth is that the business dimension of an architectural practice is no less important than producing the drawings; most businesses press ahead on the strength of the optimism, enthusiasm and dynamism of their founders, but these are qualities that can take a serious knock when money is short."

"The thing most people suffer from, in business, is not knowing how to make a profit,’ says Andrew Rand, a director of accountancy firm Stanes Rand which manages the affairs of three architectural practices. ‘A good accountant will fundamentally save you money by reducing your taxes and, more importantly, improving your cash flow. That is, if you’re prepared to listen and take their advice on board."


Marketing

"John Durance, chairman of 120-year-old practice Ruddle Wilkinson, says the word ‘marketing’ is ‘hardly in the vocabulary of architects’. He’s right and it is a cause for concern among many industry commentators, including the RIBA. Most architects are victims of the myth that the quality of their work is their best marketing tool. Good work is, of course, crucial to the success of any practice, but it is of little use if no one has heard of it. Part of the problem is that many architects are curiously uncommercial, and consider that the art of their profession ought not
be sullied by the dirty act of actually marketing it."


"Most British architectural practices are small. Just over half have less than 10 employees, and only a quarter of practices are staffed by more than 30 people. A good many architects, around 20 per cent, practice on their own."

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